Hostgator shared and reseller plans offer some of the best uptime in the business for the price. The reliability of their hosting plans go hand in hand with great customer support for those times that you need some help.
How Does Downtime Adversely Affect Search Engine Ranking?
I'm glad you asked that question! When your site is down for any appreciable time (and that can mean literally a few minutes to anything longer), the search engine spider bots can't access your site. When that happens, they will try again but if they still can't access your site, an error is registered.
When your site gets an "uncrawlable" error, it negatively affects its position in the search engine index the next time it refreshes. As the Google index refreshes often (it can happen several times a day for certain keywords), that can mean your site drops several positions.
When that happens, you lose organic traffic which can equate to a loss in sales in the longer term. Of course, in the short term, you will also lose sales if potential customers click on your site's URL and they encounter a message from your host that your site is temporarily unreachable.
No visitors on your pages can result in a serious lack of conversions!
So Uptime is Important
It is very important, more important than you can imagine when your business is at stake. If your site is busy generating income for you in one way or another and it suddenly goes off the air, no visitors will be buying your goods or clicking your ads. This can happen with some cheap hosting companies where people try and cut corners to save money on hosting.
A site that stays up 99.9% of the time is a search engine happy site along with being a customer happy site. The owner doesn't lose any sales and their search index position can attain high ranking. Or it can maintain it if it has already reached the top and had to stop!
Hostgator
When you choose Hostgator as your hosting company, you are choosing the best uptime for your site (or sites). If your business incorporates being a hosting reseller, then your clients will appreciate their sites being up 99.9% of the time too, which can only be good for your reputation.
When you choose Hostgator and discover this site has a 25% Off coupon for new accounts, you get a double win-win by finding a great, reliable host that not only stays up more than many of its rivals, but you can get it for less than you were expecting!
